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1. Computer images were created from plotting points on a mathematical field without the advantage of a screen. |
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3. WYSIWYG is an acronym for What You See Is What You Get screen content appears very similar to the final product. |
4. By the 1970's phototypesetting was replaced by stored information which was set as a series of small dots or closely spaced vertical lines that appeared solid in the finished product. The output speed was 1,000 to 10,000 characters per second. DigiGrotesk was the first digital type font and was designed in 1968 by the Hell Design Studio and is available in seven weights from light to bold.
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"By the 1960's a "variety of typesetting machines appeared that could image type directly from a CRT onto photographic film. Images were not generated by photographs of letters; instead mathematical formulas electronically generated the images on the screen. These were the first electronic fonts." "The Complete Manual of Typography"
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5. Also known as a "raster font," bitmap fonts are built from dots or pixels representing the image of each glyph in each face and size. The first bit map fonts were crude in appearance. Some type designers worked on improving the look, some created fonts that embraced the crudeness. |
6. "My career in user interface graphic design began when I worked for Apple Computer between 1983 and 1986. My job: icon and font designer for a new computer, the Macintosh. The task: to transform small grids of black and white pixels into a family of symbols that would assist people in operating the computer. The design process involved the search for the strongest metaphors, and the craft of depicting them. My work also focused on developing a set of proportional typefaces for the computer screen; a departure from the monospaced characters typically found on typewriters and earlier computers. With the icon and font work, I hoped to help counter the stereotypical image of computers as cold and intimidating." |
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NOTE: This section images and content from the excellent "Digital Typography: A Primer" |
7. A device independent system that allows the transfer of vector art to any output printing device. The quality of the final output will be determined by the printer. The first versions needed to have several sizes installed to appear sharp on screen, (if not installed the fonts looked jaggy and rough). The release of Adobe Type Manager allowed for the type to be scaled to infinite sizes and was a necessity until Mac OS9. |
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8. This rival system to Post Script also used a scalable curve system —this time quadratic curves. True Type fonts only require one suitcase and are often the default system font for macs and pcs. Because True Type fonts have more points for screen hinting, they appear sharper on screen than Post Script fonts. That is why some of the True Type fonts, such as Matthew Carter's Verdana and Georgia are so well suited to web page design. Hopefully you are reading copy in Verdana because I have asked your computer to render Verdana as the face for this text. |
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![]() Figure 1b. The same outline grid-fitted. Now the outline has been adjusted to fit snugly around each pixel, ensuring that the correct pixels are turned on. |
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| 9. Rendering Type on Screen: Font Hinting At low resolutions, with few pixels available to describe the character shapes, features such as stem weights, crossbar widths and serif details can become irregular, inconsistent or even missed completely. These irregularities detract substantially from the legibility and overall attractiveness of a text setting. To increase legibility type designers use hinting, a method of defining exactly which pixels are turned on in order to create the best possible character bitmap shape at small sizes and low resolutions. Since it is a glyph's outline that determines which pixels will constitute a character bitmap at a given size, it is often necessary to modify the outline to create a good bitmap image; in effect modifying the outline until the desired combination of pixels is turned on. A hint is a mathematical instruction added to the font to distort a character's outline at particular sizes. |
10. Open Type is a cross-platform font useable on Macs and PC's. It utilizes Unicode encoding which allows for 65,000 characters in a single font which can accommodate every language in the world plus all of the small caps, and additional sets of characters to make a complete font OpenType fonts can be distinguished by the word "Pro." Adobe Pro sets include small caps, swash and alternative characters, ligatures, ordinal numbers and letters, ornaments, fractions and Greek and Cyrillic characters. |
11. Microsoft ClearType and CoolType 2000 ClearType and CoolType are new sub-pixel font rendering technologies developed by Microsoft and Adobe respectively. Different color values at the sub-pixel level are used (instead of simply tints of the font color) to give a crisper image of the character. This technology is built in to the current version of Adobe Acrobat and Microsoft’Äôs e-book Reader, but only work on LCD displays |
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| Some Pioneers of Early Digital Type | |||
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12. Founded by traditionally trained type designers, Bitstream was the first type foundry founded solely on digital technology. Founder Mike Parker came from Linotype where he turned the metal to digital designs. Partner Matthew Carter applied his expertise of traditional punch cutting and calligraphy to the new demands of digital typesetting. Carter left to start the digital foundry, Carter and Cone with Cherie Cone in 1991
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14. Kris Holmes is a calligrapher and lettering artist who has created over 100 typefaces, including the extensive Lucida family co-designed with Charles Bigelow. Lucida font family was one of the first serious attempts to make type look good on low-resolution output. She also designed the popular script faces Isadora, Apple Chancery, and Kolibri.
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15. Many of the first fonts from Adobe were digitized versions of font designs purchased or licensed from traditional type foundries. In the mid-1980's Sumner Stone advised Adobe to instigate an in-house type design program, Adobe Originals to produce high quality versions of important historical fonts. Roger Slimbach's Adobe Garamond and Carol Twombly's Trajan, Lithos and Caslon are but a few of the faces that were created under the purview of a distinguished Type Advisory Board. "Our objective was to prove to the book world that digital type could be of high quality," says Carol Twombly, one of the type designers hired by Stone. "Back then, digital type had a poor reputation." |
| 16. The Impact of the Computer and Digital Type on Graphic Designers "As Gerald Lang has wisely observed, the computer is not a tool but it is a simulator of tools. One of the things it simulates is a typesetting machine. With the spread of the personal computer, millions of people have found themselves transformed into simulations of typesetters, whether or not they wished to be so." A Short History of the Printed Word, Robert Bringhurst & Warren Chappell, Hartley & Marks, 1999. |
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| Once "desktop publishing" was mainstreamed there was quantum shift in the role of the graphic designer. Many design support services closed or converted to the digital technology. | 1.Graphic designers were forced to take on the roles of typesetting and pre-press production, formerly not their responsibility. The graphic designer's hand skills were surpassed by the need for digital expertise. | 2. As Johanna Drucker has pointed out "The tools of the designer were confused with the skills of the designer. ..The accessibility of production tools undercut the design profession since "anyone" could make a flier or a brochure." | 3. Designers were now required to spend thousands of dollars on constantly updating hardware and software. They must continually upgrade their skills --now at the mercy of the industries they helped promote. |
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