Reading List 2008



	Required Text Spring 2008 Design Writing Research (Paperback) by Ellen Lupton Phaidon Press Cost approximately $20 Chapter Assignment Dates for All Students The assigned readings are meant to augment the content of the lectures. All students are responsible to read all assigned readings for participation in discussion. The following readings from the text are required to be read by all students. Content from the readings will appear on the mid-term and final Please note that readings are done in advance of the class lecture.
Other suggested texts Not Required for this course but good for your library.	For UArts	For Moore
Meggs' History of Graphic Design (Hardcover) by Philip B. Meggs, Alston W. Purvis Cost approximately $20 Graphic Design: A New History (Hardcover) by Stephen J. Eskilson Cost approximately $40 Thirty Centuries of Graphic Design: An Illustrated Survey (Paperback) by James Craig, Bruce Barton Out of print but available on Amazon. In my opinion this was the best text for students just beginning to study Graphic Design History. Get one of the last copies before they disappear. TYPOGRAPHY – An Encyclopedic Survey of Type Design and Techniques Throughout History by Friedrich Friedl, Nicolaus Ott (Editor), Bernard Stein, published by Könemann Verlagsgesellschaft mbH. Biographies of many designers as well as historical survey of tools. "It presents and reviews over 1,000 different typographers, designers, calligraphers, and artists as well as inventors, scholars, and theorists who have left their distinctive mark."	1/ Symbols Read for class discussion on January 31 Symbols-Modern Hieroglyphics, p41 Language of Dreams, p46 Selling with Pictures & People, p177 2/ Handwriting Read for class discussion on February 7th Period Styles, A Punctuated History, p33 Counting Sheep, p24 3/ Typographic Milestones Read for class discussion on February 14 Laws of the Letter, p53 Lettering:Typographic & Lithographic, p176 4/ History of the Book Read for class discussion on February 21 Body of the Book, p50 McLuhan/Fiore, p91 Disciplines of Design, p66 5/ Art & Crafts Private Press Read for class discussion on February 28 Machines and Craft, p183 Chromolithography, p172 March 6 Field Trip U Penn Library Participation in activities can raise your grade. Please click here for 4 suggestions. 6/ Poster Read for class discussion on March 27 Posters and Protest, p197 The Public Landscape, p176 Low and High, p156 The Modern Poster: Artistic and Anonymous, p181 7/ 20th Century Avant Garde Read for class discussion on April 3 Modernistic vs Modern, p188 Fashion Plates, p189 Corporate Design, Corporate Art, p191 The Crystal Goblet, Beatrice Warde 8/ The Bauhaus Read for class discussion on April 10 The New Bauhaus: Function and Intuition, p192 "Good Design," p193 9/ The Origins of Advertising Read for class discussion on April 17 Newspaper Advertising, p170 Modern Advertising, p178 Subliminal Seduction, p134 Line Art, Andy Warhol and the Commercial Art World of the 1950's, p72 White on Black on Gray, p102 10/ The Digital Era Read for class discussion on April 24 Electronic Publishing Off-line and On-line, p201 Pictures for Rent, p121 11/ New Wave, Post Modern, & Deconstruction Read for class discussion on May 1 Deconstruction and Graphic Design, p3	1/ Symbols Read for class discussion on January 31 Symbols-Modern Hieroglyphics, p41 Language of Dreams, p46 Selling with Pictures & People, p177 2/ Handwriting Read for class discussion on February 7th Period Styles, A Punctuated History, p33 Counting Sheep, p24 3/ Typographic Milestones Read for class discussion on February 14 Laws of the Letter, p53 Lettering:Typographic & Lithographic, p176 4/ History of the Book Read for class discussion on February 21 Body of the Book, p50 McLuhan/Fiore, p91 Disciplines of Design, p66 5/ Art & Crafts Private Press Read for class discussion on February 28 Machines and Craft, p183 Chromolithography, p172 6/Posters Read for class discussion on March 27 Posters and Protest, p197 The Public Landscape, p176 Low and High, p156 The Modern Poster: Artistic and Anonymous, p181 7/ 20th Century Avant Garde Read for class discussion on April 3 Modernistic vs Modern, p188 Fashion Plates, p189 Corporate Design, Corporate Art, p191 The Crystal Goblet, Beatrice Warde 8/ The Bauhaus Read for class discussion on April 10 The New Bauhaus: Function and Intuition, p192 "Good Design," p193 9/ The Origins of Advertising Read for class discussion on April 17 Newspaper Advertising, p170 Modern Advertising, p178 Subliminal Seduction, p134 Line Art, Andy Warhol and the Commercial Art World of the 1950's, p72 White on Black on Gray, p102 10/ The Digital Era Read for class discussion on April 24 Electronic Publishing Off-line and On-line, p201 Pictures for Rent, p121 11/ New Wave, Post Modern, and Deconstruction Read for class discussion on May 1 Deconstruction and Graphic Design, p3 Raising Grade needed? Click here